You know your product inside out. Clients love you once they meet you. You close deals in the room like nobody’s business.
And then someone Googles you before the meeting… and finds a LinkedIn profile last touched in 2019, a blurry photo from a wedding, and a headline that just says your job title.
Here’s the thing nobody tells salespeople: your buyers check you out online before they ever take your call. If what they find is empty, they don’t think “I’m sure she’s brilliant in person.” They just go with someone who looks more credible on screen. Louder, not better.
The good news? You don’t need to become an “influencer”. You need about an hour and these five fixes.
1. Swap the photo (yes, really)
Your profile photo is your handshake before the handshake. Use a clear, recent head-and-shoulders photo where you’re looking at the camera and smiling like you’d actually be nice to work with. Good light, plain background, no sunglasses, no cropped-out ex. A friend with a decent phone camera and a window is all you need.
2. Rewrite your headline so it says who you help
“Sales Consultant at XYZ” tells people your title. It doesn’t tell them why they should care. Try this formula instead:
I help [who] [get what result] — [how / what makes you different].
For example: “I help growing families protect what matters most — clear, jargon-free financial advice.” Same job. Completely different first impression.
3. Turn your About section into a conversation, not a CV
Write it the way you’d speak to a client over coffee. Who do you work with? What problems do you solve? Why do you love it? Finish with exactly how to reach you. First person, short paragraphs, real personality. Nobody ever bought from a list of responsibilities.
4. Add proof people can see
Ask three happy clients for a LinkedIn recommendation this week. (Most people say yes, they just never think to do it unprompted.) Then use the Featured section to pin something useful: a short post, a client win, a helpful guide. Proof beats promises every single time.
5. Show up three times this week
You don’t need a content plan to start. You need a rhythm. This week, just:
- Comment thoughtfully on three posts from clients or people in your industry.
- Share one thing you learned or noticed in your work, in four or five sentences.
- Message one old client just to check in. No pitch.
That’s it. Small, consistent and human beats occasional and perfect.
The real reason salespeople stay invisible
It’s not laziness and it’s not a lack of talent. It’s that salespeople are never actually taught how to market themselves. You were trained on the product, the process and the targets. Nobody sat you down and showed you how to build a personal brand that brings clients to you.
That’s exactly the gap I fill.
Want to fix all of this in one morning?
The Visible Seller is my half-day workshop where we do this together, live: your profile, your voice, who you’re talking to and a content plan you’ll actually stick to. Six things, finished. Not homework.
👉 See the next dates and grab your seat
Leading a sales team? I bring The Visible Seller to your team.
Show up. Stand out. Shine.
— Claire