Senior marketing expert.
Fresh eyes. Real results.

With 20 years across corporate brand management, agency work and building my own business, I bring the full picture — strategic depth, hands-on experience, and a genuine passion for growing the businesses and people I work with. I come in with fresh eyes, a clear plan, and real investment in your results.

"Marketing isn't a switch. It's a journey — and with the right strategy, every step compounds."

Book a discovery call → See how it works

20+

Years in marketing

R800m

Brand P&L managed

500+

Professionals trained

44 ★

Five-star reviews

Most businesses don't have a marketing problem.
They have a clarity problem.

Marketing is busy. The activity is there. The results aren't moving.

There's a plan — but nobody's sure where it came from or if it's actually right.

Marketing is treated as a cost, not an engine. Leadership wants proof before investing more.

The team is capable. They just don't have senior direction pointing them at the right things.

You've worked with agencies. You get deliverables. Not strategy, not accountability, not growth.

The budget is there. The ambition is there. The plan that connects the two — isn't.

What I actually do

I'm your Visible Marketing Partner. Fresh eyes. Bold ideas. A plan that holds.

I step into your business as your senior marketing lead — part strategist, part challenger, part project director. I find the gaps your current marketing is missing, build a plan that's specific to where you're trying to go, and then drive the outcomes alongside your team.

I've built the ad and briefed the boardroom. I know what it looks like when strategy doesn't translate to execution — and I know how to close that gap.

"Over twenty years in marketing — and I still get a kick out of a plan that lands."

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Strategic clarityA clear view of what's working, what isn't, and exactly what to do about it — in plain language.
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Senior directionSomeone who has managed R800m brand P&Ls actually weighing in on your decisions.
◇
Accountability to outcomesMonthly reviews tied to the numbers that matter. Not just activity reports.
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Renewed momentumMarketing your team actually believes in — because the plan was built for them, not around them.

How it works

Two ways in. One direction — growth.

Step 1

The Visible Marketing Review

A sharp strategic audit of your brand, channels, and analytics. I find where the gaps are, what the quick wins are, and what the bigger moves should be. You get a prioritised roadmap — presented live, discussed together, ready to act on.

From R20,000 · Delivered in 2–3 weeks

Step 2

The Visible Marketing Partner

Ongoing monthly partnership. I become your senior marketing lead — direction, team leadership, outcome ownership, monthly number reviews. Scoped to your business, not a one-size-fits-all retainer.

Monthly retainer · Scoped per engagement

How we work together

Clear roles. No ambiguity. No scope creep.

What I own

Strategy and direction
Monthly outcome reviews
Challenging what isn't working
Results accountability

What your team owns

Day-to-day execution
Content and campaigns
Reporting into the plan
Platform management

Agreed upfront in writing

Scope and time commitment
KPIs and success metrics
Communication rhythm
What's in and out of scope

Why me

20 years of real marketing. Not theory.

I've run full P&Ls, managed major brands, led agencies, and trained sales teams across Southern Africa and beyond. When I tell you what's not working in your marketing, it's because I've seen it — and fixed it — before.

Marketer of the YearFull P&L on a leading SA fragrance brand — R800m category, R20m budget. Delivered.

Corporate + agency + founder10 years at Avon/Justine. Senior agency side. Then 5 years running my own agency.

BCom Marketing ManagementPlus 500+ professionals trained in real-world marketing and sales visibility.

Ballito, KZN · Available globallyRunner-up, iLembe Chamber Entrepreneur Awards 2024.

791% organic growth

One client · Zero ad spend

The right strategy, consistently executed, compounds.

"Businesses don't grow by accident. They grow by design — and that's exactly what I help you build."

What people say

44 five-star reviews. Real businesses. Real results.

    
 
 
       Posted on Google  
   
   Joanne Eyres 
 
 
 
 Trustindex verifies that the original source of the review is Google. Claire is an absolute delight! Her enthusiasm, deep marketing knowledge, and passion are truly contagious. Her workshop offers an excellent launchpad for any business, and her generous, approachable personality inspires real confidence.
  
 
      Posted on Google  
   
   Tatum Sparnon 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thoroughly enjoyed a 1 on 1 Social Media training session with Claire! Fun & informative! If you're looking to up your social media game, get in touch with Untwist Marketing!
  
 
      Posted on Google  
   
   Carla Fisher 
 
 
 
 Trustindex verifies that the original source of the review is Google. It was such an amazing experience! I learnt so much. Thank you !
  
 
      Posted on Google  
   
   Elsie Strydom 
 
 
 
 Trustindex verifies that the original source of the review is Google. What a wonderful opportunity to uplift and expand your knowledge on social media platforms. Claire will show you how to do this in a very easy and engaging workshop.
  
 
      Posted on Google  
   
   Steve 
 
 
 
 Trustindex verifies that the original source of the review is Google. Wow!!
What an empowering, eye-opening, and exciting workshop.   The insights your workshop taught us are epic and I will confidently  highly recommend your workshop.
Many thanks Claire.
  
 
      Posted on Google  
   
   Lynette Abrahams 
 
 
 
 Trustindex verifies that the original source of the review is Google. Claire is amazing! She is passionate about empowering & teaching business owners how to make social media marketing work for them(and to not be afraid of it!). Attending one of her workshops or masterclasses would be an investment in your business!
  
 
      Posted on Google  
   
   tanya van wyk 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had the best time ever learning in a relaxed environment. No question was unanswered and left me feeling empowered to run my business better. Even after class her encouragement continued!! What a gem we have on our doorstop!! Her love for small business owners is ever present!!
  
 
      Posted on Google  
   
   Bianca Del Valle 
 
 
 
 Trustindex verifies that the original source of the review is Google. Such an informative fun workshop, Claire is so relatable and is really good at what she does.
  
 
      Posted on Google  
   
   Heidie Smith 
 
 
 
 Trustindex verifies that the original source of the review is Google. Incredible Social Media workshop 🙌
Informative, fun and really motivating.
  
 
      Posted on Google  
   
   Lisa Smith 
 
 
 
 Trustindex verifies that the original source of the review is Google. Whether you are new to this or need to know the benefits of using social media for your business, I can truly recommend a class with Claire. It was insightful with NEW knowledge gained. Claire is a great teacher and encourages any questions. Loved meeting my fellow classmates too!
  
 
  
  
 
 
     Verified by Trustindex  Trustindex verified that these reviews were published on The Visible Seller - Claire Butler's Google Business Profile. Learn more