For MDs, CEOs and business leaders whose marketing is busy — but not working
Most companies don’t have a marketing problem. They have a clarity problem.
I find the gaps, build the plan, and get your marketing driving real growth. Big-brand rigour, real energy.
Sound familiar?
Busy marketing, flat results. You can’t quite say why.
Lots of activity — no strategy underneath it.
Marketing feels like a cost, not an investment.
A capable team — with no clear direction.
You need senior thinking — not another agency.
Busy isn’t the same as working.
What I actually do
I plug in as your senior marketing brain — fresh eyes, a sharp strategy, and someone who project-manages the outcomes. Corporate rigour and ground-level know-how, in one person.
This is the part I live for.
How it works
Two steps. A review to start, built to grow.
The Visible Marketing Review™
A strategic deep-dive: I audit your brand, channels and analytics, name the gaps, and hand you a prioritised roadmap — presented live.
The Visible Marketing Partner™
Ongoing partnership: I set the direction, drive your team, and own the outcomes — reviewing the numbers with you every month.
How we work together
No grey areas. Everyone knows their part to play.
I own
The strategy, the direction, and project-managing the outcomes.
Your team owns
The execution — with clear briefs and priorities from me.
Agreed upfront
Roles and responsibilities, in writing, before we start.
I’ve built the ad and briefed the boardroom.
What you get
A clear plan
Where your marketing is going, and why.
Senior direction
Strategic leadership — without a senior hire.
Accountability
Someone owning the outcomes, tied to real results.
Momentum
Energy, clarity, and marketing that feels exciting again.
Why me
Over twenty years in marketing — and I still get a kick out of a plan that lands.
- Full P&L on SA’s #1 fragrance brand — R800m category, R20m budget — with strategy presented to C-suites and exec boards.
- Marketer of the Year. Oxford-trained.
- Five years running my own agency — ground-up and hands-on. Recently: 791% organic growth for a client, zero ad spend.
- 500+ professionals trained · 44 five-star reviews.
Big-brand rigour. Founder-level hustle. Both matter — and I bring both.
What people say
“Claire was very helpful developing our brand strategy and implementing it into our online marketing. I highly recommend working with her.”— Dale Volker, brand strategy client
“Her enthusiasm, deep marketing knowledge and passion are truly contagious.”— Joanne Eyres
44 five-star Google reviews · verified
Let’s build the plan that grows your business.
An honest, no-obligation conversation about where your marketing is now — and where it could be.
📩 hello@clairebutler.co.za · 📞 +27 65 755 8000 · 🌐 clairebutler.co.za
Show up. Stand out. Shine. ★